from Daytona News Journal - Thursday, March 15th, 2001

Area brokers urge investor caution

By Thomas S. Brown
            Business Editor

  Despite huge drops in stock market prices in recent days, Volusia-Flagler investors are keeping their cool, area brokers report.
  " I don't think any of our clients are jumping out of any windows," said David Culley, a broker with Raymond James Financial in Daytona Beach.
  Culley said most of his clients are well versed in market swings and are not panicking as they hear some of the nation's biggest corporations warn that they will miss wuarterly profit targets.
  "I'm still very bullish," he said.   "Everything's in place for a rapid snapback."
  Joseph Meyer, an Ormond Beach investment adviser, said the only people facing immediate problems are those who borrowed money from their brokerages in expectation that prices would keep rising.
  "If you don't have to meet a margin call, sit tight and hang on," Meyer advised.   "I think the worst is behind us, and it's a time to be looking at investing in well-run companies in the Dow."
  Michael Lonk, a principal with the Lonk-Dwyer & Co. financial planning firm in DeBary, said the

market plunge actually producing some additional business for his firm.
  "We're getting people just off the street asking, 'Is this the time to be investing?'" said Lonk.  Some people who had been hesitant about getting into an overheated market are now ready to make a commitment.
  Jennifer Ferguson, an Edward Jone broker in Port Orange, said she has touched base with all of her clients in the past month and founth them to relatively upbeat.
  "They're seeing a decline, yes, but they've diversified properly, so they're not affected as much.  They're saying, 'Jennifer, you told us this was going to happen.'"
  Jim Mallet, a finance professor at Stetson University, cautioned investors not to expect much of a rally in the market later this year, or even next year.
  "People ask me, 'What's wrong with the market?' No one asked that questions when the market was going up.  What we're seeing is more of a return to normal valuation pattern," Mallet said.

 

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07/27/04