from Daytona News Journal - Business - Saturday April 6, 2002

Risky business proves demanding
Commodities trading cycles sometimes soar, but also sink

By Thomas Brown

  Deland- Rich Posson makes his livng from predicting business cycles.
  Most commodity prices already are at or near their low points for cycles of the past nine to 36 years, Posson said.  Over the coming two years, he expects many farm products to start climbing, and not just modestly.
  "A 100 percent increase in grain prices would be a conservative forecast, and even half of that would be a significant gain," he said.
  Posson isn't just tossing out idle hunches.  He's a commodities broker and analyst who's been tracking dairy and grain price trends for 20 years.  Originally a dairy farm manager in upstate New York, Posson has made the commodities business his full-time occupation since the mid-1990s.
  Posson recently moved his research and brokerage firm, R.F. Posson & Co., from Fayetteville, N.Y., near Syracuse, to here to be near his parents in Astor.
  "My business is conducted mainly on the Internet and the telephone, so I could be anywhere," he said. "Most of my clients are still in the Northeast, but I'm adding quite a few in Florida."
  Dairy and grain are his main areas of expertise, and he operates five Internet Web sites to distribute his market analyses.  Most of the sites are subscription services that cost several hundred dollars a year, but he also offers brief summaries of his forecasts for free. They can be found at www.agfinancial.com/rfpco.
 

"Nine out of 10 people are going to lose money at it, so I'd say never risk more than 5 percent of your liquid net worth.  Have a plan and don't get caught up in the emotion of the trading."
JOSEPH E. MEYER
Ormond Beach Investment Advisor

  Many novice investors salivate at the prospect of the big gains and ignore the possibility of big losses.
  Joseph E. Meyer, an Ormond Beach investment advisor, cautions that commodities trading requires strict self-discipline to prevent disaster.
  "Nine out of 10 people are going to lose money at it, so I'd say never risk more than 5 percent of your liquid net worth," Meyer said.  "Have a plan and don't get caught up in the emotion of the trading.  If you lose your initial $5,000 or $10,000, then walk away.  Don't follow it up with another $25,000 or $50,000."
  Julian Lopez, an Ormond Beach restaurateur, has spent 30 years dabbling in soybeans and futures based on the Standard & Poor's 500 index.
  "It's very, very demanding," said Lopez, who estimates he spends up to four hours a day following market prices on his computer.
  He recommends new investors protect themselves by giving their broker a "stop order" -- instructions not to buy or sell a futures contract outside a specific price range.  "That save you from losing your shirt."

 Most of Posson's clients are farmers, food processors and supermarkets.  They use futures to protect themselves against price swings.
  Say, for example, a bakery has to set prices now for its Christmas catalog, but isn't sure where butter and flour prices are going.  It can buy futures contracts for those commodities, locking in current prices for ingredients scheduled for delivery in December.  It it turns out prices climb, the bakery will offset the price increase it incurs
on its purchases with the profits it picks up on its futures contract. If prices fall, the bakery will post a loss on the futures deal, but will offset it by the out-of-pocket savings on its supplies.
  Other clients fall in the categories of "investor" or "speculator." They have no desire to buy any butter or flour but just want to profit from correctly anticipating price changes.
  That's where "leverage" comes into play.  In the futures market, a buyer makes only a small down payment on what he's buying, usually about 5 to 10 percent, but he's responsible for covering the entire cost as the deal matures.
  For instance, a $1,000 investment could put you in line to receive $10,000 worth of coffee beans.  Coffee often has big swings in price, so in a month or two that $10,000 order of coffee might climb to $15,000 in value, giving you a $5,000 profit on your $1,000 investment.  But if the coffee price collapsed to $5,000, you would have to make up the $5,000 difference.

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Last Modified:
07/27/04